He doesn't remember his name nor where he comes from. Are they willing to negotiate a performance-based fee structure rather than a flat sum? In hindsight, Andrzej Sapkowski wished he'd opted for royalties.A nameless hero finds himself in a place between fantasy and nightmare.Do they run their creative and production services in-house or outsource them? It's easier to maintain control over timelines when you control production.Are they asking you questions about the game, and do they seem genuinely enthused? If they don't seem excited by it, how will they get others excited?.Do they have experience with indie games? It's harder to get eyes on indies than AAAs, so indie-specific experience is important.Things to Consider When Selecting an Agency Choosing the Right Agencyīefore you sign on the dotted line with any marketers, consider these important questions to ensure you find the right fit for your game and vision. With an excellent track record of obtaining coverage in hundreds of media articles, Vicarious is a professional outfit that can help you spread the word about your game far and wide. Their team has worked with a wide range of clients, from giants like Tencent, PUBG, and Klab Global to indies like Mad Otter, Fair Weather Studios, and Proud Dinosaurs. They have an impressive roster of titles and clients to their name, including the Banner Saga 3, Warhammer Vermintide, Pillars of Eternity II: Deadfire, Amazon Game Studios, and Unity Technologies.Īn award-winning, full-service agency, Vicarious PR offers everything from trailer production, branding, and social media management, to crowdfunding, consultation, crisis management, and localization services. Plan of AttackĪnother aptly-named agency with a team of "covert operatives" to boot, Plan of Attack offers a suite of PR-focused services to help games effectively tell their story and generate value, from launch campaign planning and copywriting to influencer relations, media event management, media training, and crisis counseling. Kool Things has an impressive range of clients, from corporate behemoths like Blizzard and Activision, to AA superstars like CD Projekt Red, to indie studios like Aurum Dust ( Ash of Gods: Redemption), Numantian Games (They Are Billions, Lords of Xulima), and Oh Noo Studio (Tormentum - Dark Sorrow). They offer a full range of services, including marketing, public relations, consulting and business development, and-importantly- specialized support for indie games. Kool Things has a global reach, with direct presence in many European countries and active partnerships with agencies around the world. If the game you're building is considered a cool thing, then these guys will definitely fit the bill name-wise. The BGM team has run global campaigns for studios and developers ranging from AAAs to indies, with their indie success stories including the likes of KARDS, Epic Eric, and Tower of Time. The 7 Best Video Game Marketing & PR Agencies Big Games MachineĪ small team of dyed-in-the-wool-gamers, Big Games Machine has decades of combined industry experience and offers a broad range of services, from public relations and copywriting and strategic planning, experiential marketing, and influencer relations. Without further ado, in purely alphabetical order, here is our Magnificent 7. Bear in mind that this isn't an exhaustive list, but in our research, we particularly liked these agencies' unique philosophies, experience, and specialization. We're taking a look at some of the best agencies specialized in video games and digital culture that understand your audience and the landscape of the category. This of course leads to questions of " how much should I pay?", the answer to which varies as much as " how long is a piece of string?" A widely cited rule of thumb is that you should devote between 5%– 10% of your budget to marketing if you wish to grow. While these agencies are generally not free, if you've got the funds set aside (or are raising them via crowdfunding or a pre-sale), it can be worth paying the pros to increase your reach and allow you focus on game design and development. They've got the know-how, ability, connections, and the capacity to maximize audience exposure and enthusiasm for your game before, during, and after launch. However, there are numerous people and agencies out there that can kick-start these efforts and help you fine-tune, amplify, and even discover the message and story of your game. If you put enough time, thought, and effort into publicizing it, people will likely find your project. It's definitely possible to get your video game marketing done on zero budget- crafting trailers from scratch, building an effective homepage, and taking inspiration from past campaign strategies. The best game in the world won't get played if nobody knows it exists.
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